Job Opening for CRM/Lead Generation Manager

The successful candidate will help build our sales pipeline by creating and qualifying leads gathered through tradeshows, lists and other marketing activities. Manage Salesforce.com CRM system, help define and manage multi-channel marketing campaigns, and manage a variety of marketing projects.

Duties include:

• Manage the Salesforce.com database that supports our sales and marketing efforts.
• Manage automated campaign management and website analysis systems.
• Manage the marketing database and maintain the ongoing data review process for data extraction, loading, error detection and overall integrity.
• Select and implement any applicable technology that relates to the support of the marketing efforts for commercial business.
• Help marketing team to develop communications to target audiences via the following channels direct mail, email, print, events, and other media.
• Develop targeted data segmentation to build campaigns with sound measurement to monitor and report effectiveness leading to sales results, optimized campaign scheduling and deeper customer relationships.
• Oversee the development and administration of Salesforce.com CRM system which includes campaign set-ups, merge purge, list selection and configuration, data extraction and the import of vendor/campaign information.
• Collaborate with executive management and cross functional business departments to build analysis and reporting by way of data mining.
• Prepare specific analytical deliverables such as reports and graphs utilizing database software tools.
• Develop ongoing trend monitoring and analysis; prepare regular and ad-hoc reports and analysis.
  

Skills/Qualifications:

Data Maintenance, Database Management, SQL, Promoting Process Improvement, Presenting Technical Information, Database Design, Reporting Skills, Technical Understanding, Attention to Detail, Thoroughness, Requirements Analysis

• Experience with Salesforce.com a plus
• Experience with Eloqua, VTrenz, Aprimo, or similar marketing automation tools a plus
• Experience with website programming via PHP, Java script, XML and web services a plus

Send your resume, cover letter, and salary history to careers@workforcesoftware.com.